How to Get a Coca-Cola Fridge in Kenya: A Complete Guide
Coca-Cola, a global beverage giant, offers a portfolio that includes over 200 brands ranging from soft drinks and bottled waters to coffee and tea. Some of its most popular brands include Coca-Cola, Fanta, Sprite, Schweppes, Dasani, and Minute Maid. In Kenya, Coca-Cola has established itself as a leading player in the beverage market since it began operations in 1948. With four branches – Nairobi Bottlers, Equator Bottlers, Almasi Beverages, and Coastal Bottlers – Coca-Cola is among the top three markets for the company in Sub-Saharan Africa.
To support its brand visibility and sales, Coca-Cola offers businesses the opportunity to acquire fridges for displaying and selling its products. These fridges are provided free of charge, but businesses must meet certain terms and conditions set by the company. The key condition is that only Coca-Cola products should be stored and displayed in the fridge. Failure to adhere to this agreement will result in the removal of the fridge without any compensation.
Steps to Get a Coca-Cola Fridge in Kenya
- Request a Fridge: The first step is to place a formal request through an official Coca-Cola trade representative. You can reach out to Coca-Cola’s representatives to begin the process.
- Assessment of Your Business: The Coca-Cola representative will visit your outlet to assess its potential. This includes determining the appropriate size of the fridge, the type of investment required, and the suitability of your location for Coca-Cola products.
- Complete the Agreement: Once your business is assessed, you will need to fill out an agreement form. This will include submitting necessary documents such as a copy of your ID, a copy of your business permit, and a recent passport-sized photo.
- Fridge Delivery: After the agreement is approved, your fridge will be delivered within 7 days. The delivery will include the fridge along with the agreed-upon stock and a cooler shipment form.
- Confirmation of Receipt: Upon receiving the fridge, you will sign the shipment form to confirm its delivery. It is crucial to keep a copy of the shipment form for your records.
Important Notes
- Availability Confirmation: Do not submit your application until you have confirmed that the fridge is available.
- No Payment Required: There are no fees associated with acquiring or using the Coca-Cola fridge.
- Free Servicing: Coca-Cola provides free servicing for any damages or issues such as a loss of gas in the fridge.
Contact Information
For further inquiries or assistance, you can contact Coca-Cola’s customer care through the following channels:
- Phone: 0727 093 444
- Email: consumercare@coca-cola.com
By following these steps, you can secure a Coca-Cola fridge for your business and enjoy the benefits of displaying their wide range of beverages.
